Content Marketing is an extremely powerful tool that can drive engagement, education and empower its viewership. Mind You takes this seriously when it comes to content creation for our clients.
The purpose of this policy is to ensure very clear standards on both our content quality and to manage expectations of our clients. It is to ensure we get the best result for our clients while maintaining creative control over everything we produce.
|What you can expect||Description||Particulars||Examples||Client modifications|
|Intro and Activation Campaign||
1. An email that formally introduces the partnership between Mind You and your company to your employees.
2. Psychoeducational content that introduces client employees to mental health. Some topics include: the different mental health professionals and the roles they play, the benefits of counselling, how to overcome a productivity slump, the benefits of booking a session with Mind You, etc.
11 Emails (if without a Go-Live Event)
13 Emails (if with a Go-Live Event)
|Poster cannot be modified, but email body can|
|General Campaigns||Campaigns that run for everyone. Clients can subscribe on an opt-in basis.||Depends||
Wellness Wednesdays – content centered on psychoeducation, motivational and productivity. An extension of the Go-Live materials, covering a wider array of topics.
1 Email per week (ongoing)
|Cannot be modified|
|Employee Mental Health Assessment||Email campaigns educating about the importance of the EMHS, how we guarantee confidentiality and how client employees can access the survey.||7 Emails||Cannot be modified|
|Activation or Utilisation Boost Campaigns||Engagement campaigns that aim to increase activation or utilisation of the Mind You platform.||At discretion of client||Marketing Operations Team to present content options. Actual content cannot be modified, but email text, send time and dates can be.|
|Public Partnership Announcement||A poster illustrating the partnership as part of a LinkedIn post.||1 poster shareable at your discretion.||Poster and LinkedIn post copy can be modified|
|Exclusive Events||A poster detailing event information.||1 poster||E.g. Go-Live Events, Leadership & Management Trainings||Can be modified|
|Non-Exclusive Events||A poster detailing event information.||1 poster||E.g. Webinars||Cannot be modified|