The People Behind The Mission

About Mind You

At Mind You, we believe every Filipino deserves expert well-being care that is human, connected, and accessible, enabling everyone to live with agency and meaning. 

 

Founded in 2020, Mind You is redefining well-being care in the Philippines by making quality, award-winning mental health support affordable and within reach. We combine technology with a biopsychosocial approach to support well-being in meaningful ways.

 

We are your trusted partner in integrating well-being into everyday life, helping people feel seen, heard, and supported whenever it matters most.

Our Story

In 2018, a landmark moment in the Philippines—the passing of the Mental Health Act—sparked a movement. The founding team, each with their own personal experiences and diverse backgrounds, came together with a shared vision: to make mental health care accessible and affordable for every Filipino.

 

Among them was Yuri Marshall, now our CEO, whose journey from suicide survivor to leader of one of ASEAN’s most impactful mental health providers is a testament to the power of resilience and hope.

 

What started as an all-male founding team has beautifully evolved to include remarkable female leaders. These inspiring women now lead within our operations and partner companies, fueling our mission to create a thriving ecosystem of mental well-being that reaches far beyond our borders.

 

At Mind You, we’re united by a simple yet powerful intention: to provide compassionate, affordable psychological support whenever and wherever it’s needed. Our story is one of overcoming adversity, embracing collaboration, and an unwavering dedication to nurturing mental well-being for all.

Our Purpose

The founders of Mind You identified the significant gap in the state of mental health care in Asia, particularly in the Philippines. With the introduction of the Philippines Mental Health Act in 2018, Mind You recognized the opportunity to improve affordability and access to mental health care for all Filipinos.

Our Mission

Through heartfelt education, technology and quality counseling, we can positively change the trend of mental health, focusing on prevention vs cure. We use rapid feedback systems and adopt best practices to serve our local cultures.

Our Vision

To be the most trusted mental well-being ecosystem, innovating care and connecting humanity, one person at a time.

Imagine a world where mental health is prioritized as essential, where every organization and community recognizes that well-being is the cornerstone of progress. As we strive to become the leading authority in the Philippines’ mental and behavioral health space, with aspirations to expand across the ASEAN region, we’re committed to making this vision a reality. Grounded in our commitment to human dignity and backed by scientific integrity, we offer care that’s both compassionate and evidence-based.

Our Values

Mission Driven

We are passionately committed to aligning every action and decision with our mission, driving us to fulfill our purpose and create meaningful impact every day.

Excellence of Care

We are committed to delivering exceptional care through evidence-based practices and personalized support, aiming for the highest standards in mental health services.

Confidentiality

Your privacy is paramount. We safeguard your personal information with the highest standards of security and discretion.

Scientific Integrity

Our approach is grounded in rigorous research and data-driven insights, ensuring our solutions are both effective and innovative.

Human Centered

We honor and respect every individual’s inherent worth, ensuring our care is compassionate and uplifting.

Our Leadership Team

Yuri Marshall

CEO

Jackie Cañiza

COO

Paula F. Cheng

Head of Research and Development

Rea Celine Villa

Senior Psychologist

Jadee Castro

Head of Marketing

Mark Pagal

Head of Product

Award-Winning

Mental Well-Being System

Mind You’s innovative approach has earned them the prestigious ASEAN Best Health Tech award on the independent Global Startup Awards stage. This recognition highlights their dedication in building world-class health technology infrastructure with alignment to the UN’s SDG-3 & SDG-9.

Also featured on:

Country Report

Mental Well-Being in the Philippine Workplace

Read our 5-year analysis on the local landscape of workforce mental health. Gain insights from data, trends, and findings that are shaping the future of work in the Philippines.

Resources

News & Insights

Read the latest local trends, expert articles, and news about Mind You’s mission in the Philippines.

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